THE ALCHEMY ROOM

BRANDING • IDENTITY • ART DIRECTION


*Independent Project

OBJECTIVE:

Create a space and brand that communicates a 19th-century vibe and is unique in nature. Extensions, collateral, and interiors must maintain cohesiveness, harmony, and variety.

SOLUTION:

The Alchemy Room embodies curiosity and mystery. Not only do you feel set back in time, you feel you are part of a secret society and each guest is brought there with the use of visual consistency and cohesion